How We Helped a Dental Clinic Improve Their Local SEO Ranking in a City with a 600K Population

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Transforming a local business’s online visibility requires a multifaceted approach, as was the case when we undertook a project with a dental clinic in a city home to 600,000 residents. Our task was clear-cut – optimise the clinic’s local SEO to amplify its digital presence. Here’s the journey we embarked on together and the results we achieved.

What did we do to optimise GMB/GBP?

1. Removing Spammy Title of the Listing

Our initial step involved cleaning up the clinic’s online image. We discovered a spammy title that didn’t reflect the professional services offered by the clinic. By rectifying this, we ensured the clinic’s title was accurate, concise, and keyword-optimised, making it easier for prospective patients to find and recognise their services online.

2. Encouraging Reviews and User-Generated Content

The power of reviews and user-generated content in driving customer trust can’t be overstated. We encouraged the clinic to request between 2 to 5 reviews per day from their clients. Additionally, we asked patients to attach photos to their reviews, enhancing the credibility and engagement of the feedback.

3. Revamping the Website Design

We revamped the clinic’s website design to make it more appealing and user-friendly. The goal was to increase the average time users spent on the site, subsequently increasing the chances of converting visitors into clients. A good website is like a welcoming reception desk – it needs to engage visitors the moment they walk in.

4. Enhancing Location Signals

We updated the website to include location signals such as the city name and an embedded map. This strategy strengthened local SEO by providing clear geographic references to search engines, making it easier for local residents to find the clinic when searching for dental services.

5. Creating Service Pages with FAQ Schema

We designed individual service pages equipped with FAQ schema for each of the clinic’s offerings, such as teeth cleaning, braces, etc. This feature answered common patient questions upfront and improved the website’s structure, providing a richer browsing experience and boosting the clinic’s rankings on search engine results pages.

6. Implementing Schema Markup

By implementing schema markup, we were able to communicate more effectively with search engines. This strategy allowed us to provide specific details about the business, such as operating hours, services, and location, which improved the clinic’s visibility for relevant local searches.

7. Encouraging Brand and Local Searches from Social Media

We utilised the clinic’s social media platforms to drive more brand and local searches on Google. By creating engaging content that prompted followers to search for the clinic online, we increased their digital footprint and visibility.

8. Actively Replying to Reviews

Responding to reviews, both positive and negative, is crucial for reputation management. We made sure to reply to all reviews, showing the clinic’s commitment to customer satisfaction and fostering trust among potential patients.

The Result?

In just 3.5 months, we significantly improved the clinic’s Share of Local Voice (SoLV) from 8.00 to 68.00, putting them on track to reach 100. The dental clinic now enjoys higher rankings on organic search and map results for services like teeth whitening and scaling. This project was a testament to our commitment to help local businesses flourish online, one local SEO strategy at a time.

Thousands of website visits every month

Thousands of views every month

4x increase in foot traffic

**Disclaimer: Result may varies by business based on location, competition and seasonal factors.

What’s the lead for if there’s no one visiting for dental? We’ve number tracked and show it’s potential foot traffic! Though the results may vary depending on the location you serve, you will always be ranking on top if there are huge amount of competition around the area.

Now the dental is getting at least 300 drives to their business every month, and hopefully increases in the future.

This could be your business!

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FAQ

Why is it important to remove spammy titles from a listing?

Removing spammy titles from your listing is critical to ensure it appears professional and trustworthy. It also improves your ranking as search engines may downgrade your listing due to spammy or misleading content.

How does encouraging reviews and user-generated content enhance local SEO?

Encouraging reviews and user-generated content enhances local SEO by creating fresh, relevant content on your listing. It also helps build credibility and trust with potential clients, and search engines favour businesses with high-quality, positive reviews.

How does revamping a website's design improve its SEO ranking?

A well-designed, user-friendly website can improve its SEO ranking by increasing the time visitors spend on the site. This signals to search engines that the site provides valuable content, leading to improved rankings. Additionally, a clean, modern design can improve the conversion rate of visitors into customers.

What is the purpose of implementing schema markup on a website?

Implementing schema markup on a website helps search engines better understand the content and structure of your site. This can result in more informative search result snippets, which can improve click-through rates and contribute to higher SEO rankings

How did responding to reviews contribute to improving the Share of Local Voice (SoLV)?

Responding to reviews, both positive and negative, shows that a business is engaged and values its customers. This activity sends positive signals to search engines, which can result in higher rankings. Additionally, actively managing reviews can increase customer satisfaction and word-of-mouth recommendations, further increasing the Share of Local Voice

Hypercharge is a SEO agency in Malaysia to help SMEs rank on maps (eg. clinics near me)